ONLINE DECISION PURCHASE PROCESS OF MEDICINES
ALEXANDRU VIRGIL TASCU1, ANDRA VICTORIA RADU2*, IVONA STOICA3, ANDRA DOBRESCU1
1Bucharest University of Economic Studies, Faculty of Marketing, 6 Romană Square, District 1, 010374, Bucharest, Romania
2“Carol Davila” University of Medicine and Pharmacy, 8 Eroii Sanitari Boulevard, 050474, Bucharest, Romania
3“Dimitrie Cantemir” Christian University, Faculty of Marketing, 176 Splaiul Unirii, 030134, Bucharest, Romania
*corresponding author: andra352002@yahoo.com
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Abstract:
The internet has developed and continues to develop through the contribution of information and communications
technologies (multimedia, communications technology), which led in the last years to great performances in medicine,
especially for pharmacy, this being the aim of the present study. Consumers’ and doctors’ behaviour experienced major
changes because of the wide information, as a result of the internet development, all changes being gathered under what we
call “digital society”. This paper presents an analysis of the online decision-purchase process of medicines (prescription not
required) by patients.






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