ESCAPING THE ECONOMIC TURN DOWN
THROUGH PERFORMING EMPLOYEES,
CREATIVE LEADERS AND GROWTH DRIVER
CAPABILITIES IN THE ROMANIAN
PHARMACEUTICAL INDUSTRY
MONICA PAULA RAŢIU1, IRINA PURCĂREA2, FLORIAN POPA3,
VICTOR LORIN PURCĂREA3, THEODOR VALENTIN PURCĂREA1,
DUMITRU LUPULEASA3, DANIEL BODA4
1 Romanian-American University, Bucharest, Romania
2 Academy of Economic Studies, Bucharest, Romania
3 Carol Davila” University, Bucharest, Romania
4National Medicines Agency (ANM), Bucharest, Romania
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Abstract:

In our paper we intended to realize an analysis of the economic crisis’s effects on the Romanian pharmaceutical market for the first six months of 2010; we also tried to provide some possible solutions to the challenges that pharmaceutical companies have to face.
In order to escape the current economic turn down managers from the pharmaceutical industry need to recognize the importance of motivation and the involvement of employees; also, leaders’ intellectual capability and creativity determine the organizations’ potential; innovative thinking attracts other talent that further stimulates creativity and enhances the organizations’ ability to compete.

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