EXPLORING THE PHARMACEUTICAL MARKETING-MIX
FACING THE CHALLENGE OF BUSINESS
INTELLIGENCE IN THE 21ST CENTURY.
IRINA PURCĂREA1*, MONICA PAULA RAŢIU2, VICTOR LORIN
PURCĂREA3, FLORIAN POPA3
1 Academy of Economic Studies, Bucharest
2 Romanian-American University, Bucharest
3 Carol Davila University, Bucharest
*coresponding author: victor.purcarea@gmail.com
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Abstract:

The new diazo dye 5-[4-hydroxy-3-[[4-(thiazol-2-yl sulfamoyl)phenyl] carbamoyl] phenyl] azo-2-[2-[4-[4-hydroxy-3-[[4-(thiazol-2-ylsulfamoyl) phenyl] carbamoyl] phenyl] azo-2-sulfo-phenyl]vinyl]benzenesulfonic acid (called SINT 7) were obtained by synthesis using 4, 4’-diaminostilbene 2,2’-disulfonic acid (called AASS) and 2- hydroxy-N-[4-(thiazol-2-yl sulfamoyl) phenyl] benzamide. The diazo component (AASS) and the coupling component were likewise obtained by synthesis. [1]. A similar diazo dye has not been prepared before, probably due to the difficulty of its synthesis.
The new component was purified and analysed by IR and NMR spectrometry and elemental analysis, in order to confirm the proposed structure [1]. The tests prove that the new diazo dye showes microbiologic effects [2] (similar to other bibenzoderivatives [3]) and remarcable staining properties [4], [5].
This study reports the results of HPLC and spectrometric UV-VIS analysis trying to correlate the structure and analytical properties with the affinity for different areas of the central nervous system.
HPLC analysis with diode array detector revealed the presence of two components. Overlaid spectra of each peak separated with whose of the diazo and coupling components demonstrate the absence of synthesis precursors and the purity of the diazo dye. Solvatochromic and photoisomerization studies correlated with other determinations lead to the conclusion that the two separated components are Z and E isomers of the diazo dye [4].
UV-VIS spectrophotometric studies were used to determine ionization constant values and spectral properties.
The tests demonstrated the special staining properties of the new diazo dye. Human central nervous system sections stained with this new diazo dye clearly reveal each structure.




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